Update
Energy without caffeine is a claim shoppers want to test. We set up next to the cooler, poured samples for shoppers, and kept the Update set stocked shelf after shelf.
Caffeine-free energy drink

The outcome
- Erewhoncooler sets and member promotions
- 25% offErewhon member promotion on the shelf
- Full setglass-door cooler, shelf after shelf
Erewhon
What we did
- 01Branded demo tables beside the beverage cooler
- 02Full glass-door cooler sets under an Update header
- 03Member-price promotions on the shelf
Photos from the floor
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